News
Your Guide to 2025 Flambeau-Rama: New Events, Old Favorites, and a Whole Lot of Fun
Get ready for another unforgettable summer weekend in Park Falls Wisconsin as 72nd Annual Flambeau-Rama 2025 kicks off with a mix of beloved traditions and exciting new additions. Held…
Northern pike are on the move in Price County Lakes
John Carlson of Ross’s Sport Shop gives you the scoop on how to do battle with some toothy northern pike on Price County lakes in…
New ATV Riding Map for the City of Park Falls, WI
Exciting news is rolling through Park Falls, Wisconsin, as the City Council has officially approved updates to the ATV/UTV and Snowmobile ordinance and route maps—creating…
Ride Into Summer: Picture-Perfect ATV Weather Coming to Price County
PRICE COUNTY, WI — ATV riders, the moment you’ve been waiting for is here: long summer days, cool Northwoods breezes, and a perfect weather forecast that…
A little TV time for your favorite Northwoods escape locations—check out what’s happening this weekend in Price County!
Yesterday, Johnathan McArthur Executive Director of the Phillips Chamber of Commerce had the chance to go on Up North at 4 on WJFW Channel 12…
Pan fishing is still strong after a rainy week
If you are looking for some great fish to eat the panfish are on the prowl on many of the Price County lakes. John Carlson…
Enjoy the Flambeau River!
Canoeing or kayaking the Flambeau River in Price County, Wisconsin, offers a premier paddling experience through one of the Midwest’s most scenic and wild river…
A Day for the Anglers! St. Croix Rod’s Customer Appreciation Day Returns June 21
This Saturday, the city of Park Falls will reel in hundreds of fishing enthusiasts for a full day of celebration, education, and unbeatable deals at…
Old School tactics are catching walleyes!
John Carlson with Ross’s Sport Shop and Fishing Guides explains how going “old school” with Lindy Rigs is catching walleyes. Thanks John for another great…
What’s in you ATV rider pack?
Nothing can spoil a great day on the Price County trails, except not prepared for the unexpected. Here is a list of items that can…