Here in Price County, it’s not that we have anything against roads. Heck, you may need to travel one just to get here. It’s just the way we see it, roads aren’t very… interesting. Roads are for those content to go where so many others have gone, do what so many other have done, see what so many others have seen. And where’s the fun in that? Nah, here in Price County, we believe the real excitement begins where the pavement ends. It’s why we offer visitors access to hundreds of miles of motorized trails leading out into the unspoiled beauty of the Wisconsin Northwoods. Round up your friends for a rollicking adventure over endless acres of pristine publicly accessible land. Or invite that special someone to join you on a scenic ride out to a secluded spot along a peaceful waterway. It’s all waiting for you here at the end of the road—in Price County.
In the news

❄️🌲 Winter Adventure Awaits! 🌲❄️
Looking for the perfect winter getaway? Solberg Campground, Smith Lake Campground, and Big Falls Campground are OPEN all winter long, offering easy access to snowmobile…

Snowmobile and Cross-Country Ski Trails Open in Price County
PRICE COUNTY, WI – After weeks of waiting for wintry weather, outdoor recreation enthusiasts in Price County can finally hit the snow as both snowmobile…

Ice Fishing? Watch this!
Looking for the latest fishing conditions in Price County? Local expert John Carlson from Ross’s Sport Shop recently shared a fresh fishing report covering current…
Upcoming
Events

January 16, 2026
Phillips WinterFest Shop Local
Make a purchase at any business displaying the shop local sign from January 16th –
January 17, 2026
Premier Ice Fishing Derby of the Northwoods
The Butternut-Schnur Lake Association presents the Premier Ice Fishing Derby of the Northwoods! Check out

January 17, 2026
Premier Ice Fishing Derby of the Northwoods
Saturday January 17, 2026 7:00 AM – 5:00 PM Lena’s Northern Pines Resort N16243 Lakeshore

January 17, 2026
Sailors II
SAILORS II: 1-YEAR DJ TAKEOVER! SAILORS II: 1-YEAR DJ TAKEOVER! ANNIVERSARY ALERT: Celebrating One Year

January 23, 2026
WinterFest Splash Bash
Ice Outside, Luau Inside! Join us at the Phillips Community Pool for a Indoor winter

January 23, 2026
Winterfest
Activities include ice fishing contest, snowshoe race, snowmobile races, tavern tour, snowmobile parade and fireworks.

January 23, 2026
Candlelight Walk @ The Wisconsin Concrete Park
Friday, January 23rd, 2026 5:00 pm- 6:30 pm N8236 Hwy 13 Phillips, WI As part

January 31, 2026
Beeswax Luminary Workshop @ The Wisconsin Concrete Park
When: Saturday, January 31st 1:00 – 3:00 PM Where: Fred Smith Center N8236 Hwy 13











