Here in Price County, it’s not that we have anything against roads. Heck, you may need to travel one just to get here. It’s just the way we see it, roads aren’t very… interesting. Roads are for those content to go where so many others have gone, do what so many other have done, see what so many others have seen. And where’s the fun in that? Nah, here in Price County, we believe the real excitement begins where the pavement ends. It’s why we offer visitors access to hundreds of miles of motorized trails leading out into the unspoiled beauty of the Wisconsin Northwoods. Round up your friends for a rollicking adventure over endless acres of pristine publicly accessible land. Or invite that special someone to join you on a scenic ride out to a secluded spot along a peaceful waterway. It’s all waiting for you here at the end of the road—in Price County.
In the news

Peak fall colors are projected this weekend!
Price County, WI – This weekend is poised to deliver spectacular viewing opportunities as the celebrated fall foliage season blankets Price County, inviting visitors to experience…

The Phillips Fall Harvest Festival Returns October 4, 2025
Price County, WI – As autumn’s crisp air sweeps across Wisconsin’s Northwoods, preparation is in full swing for one of Price County’s most anticipated community events:…

You and me goin’ fishin’ in the dark!!!
The days are getting shorter, but that doesn’t stop expert fishing guide John Carlson form Ross’s Sport Shop from getting to the boat landing in…
Upcoming
Events

October 11, 2025
Hailey James Live @ Flyway Resort Bar & Grill
Join Us for a Solo performance with Hailey James. A talented singer, song writer, performer

October 25, 2025
Fright Fest
Bring the whole family to Old Abe Memorial Park in Park Falls for an afternoon

November 26, 2025
Thanksgiving Week Comedy Show
Join us at Cinema North Theatre for an evening full of laughs with: Headliner: David
