This Saturday, the city of Park Falls will reel in hundreds of fishing enthusiasts for a full day of celebration, education, and unbeatable deals at the 2025 St. Croix Rod Customer Appreciation Day. Taking place at the company’s Factory Store at 856 4th Avenue North, this annual event has become a signature thank-you to what St. Croix proudly calls “the best customers on Earth.”
Doors swing open at 7 a.m. CST, kicking off a day packed with exclusive offers, hands-on experiences, expert seminars, and a deep dive into the craftsmanship behind the renowned St. Croix fishing rods.
Deals Worth Casting For!
For one day only, anglers will find some of the year’s best bargains, including:
- 25% off B-Stock rods
- Custom CAD combo deals
- Lure and tackle discounts
- Exclusive CAD apparel
- Free shipping (continental U.S.) for orders over $50
Retired rod models will also be available at special pricing, giving both seasoned pros and weekend warriors the chance to upgrade their gear without breaking the bank.
Hands-On Learning and Meet-the-Makers Moments
Beyond the sales, CAD offers a rare peek behind the curtain. Attendees can:
- Watch live rod winding demonstrations.
- Visit multiple rod-building stations to understand what goes into crafting the “Best Rods on Earth”
- Meet St. Croix designers and engineers who will be on hand to share insights and answer questions.
Plus, the St. Croix team will showcase their latest SEVIIN reels, which go through over 15 rigorous testing phases to ensure smooth, durable performance on the water.
Seminars, Musky Madness, and Fishing Wisdom
The day wouldn’t be complete without a packed schedule of seminars presented by St. Croix Pro Staff, streamed both live and in-person. From bass to musky, these educational sessions deliver tips, techniques, and insider knowledge to help anglers elevate their game.
One highly anticipated highlight is the Second Annual Musky Panel, a crowd favorite where over 100 years of collective musky fishing wisdom and some spirited debates…are shared by seasoned pros.
Food, Family, and Fishing Fun
True to its family-first spirit, CAD is a celebration of community. The event includes a complimentary lunch featuring Johnsonville brats and hot dogs, grilled on-site by the St. Croix team and friends from Johnsonville. It’s a gesture of gratitude from a company that prides itself on building not just rods, but relationships.
Pre-registered attendees will be entered into a Grand Prize drawing and two door prize giveaways. Plus, those with broken rods can pre-register for warranty service, with replacements ready for pick-up and payment at the event.
A Can’t-Miss Experience
Whether you’re looking to land the deal of the year, learn from elite anglers, or just enjoy a brat with fellow fishing enthusiasts, St. Croix Rod’s Customer Appreciation Day promises something for everyone.
So grab your gear, gather your crew, and head to Park Falls this Saturday, June 21. It’s more than a sale…it’s a celebration of what makes the fishing world so special.