Here in Price County, it’s not that we have anything against roads. Heck, you may need to travel one just to get here. It’s just the way we see it, roads aren’t very… interesting. Roads are for those content to go where so many others have gone, do what so many other have done, see what so many others have seen. And where’s the fun in that? Nah, here in Price County, we believe the real excitement begins where the pavement ends. It’s why we offer visitors access to hundreds of miles of motorized trails leading out into the unspoiled beauty of the Wisconsin Northwoods. Round up your friends for a rollicking adventure over endless acres of pristine publicly accessible land. Or invite that special someone to join you on a scenic ride out to a secluded spot along a peaceful waterway. It’s all waiting for you here at the end of the road—in Price County.
In the news

Bear Season Opens September 9 in Price County
September 9, 2026 The wait is over. Bear hunting season opens Wednesday, September 9, bringing hunters back into the Northwoods for one of Wisconsin’s most…

Labor Day Weekend in Price County: September 4–7
Looking for something to do this Labor Day weekend? Price County has a full weekend ahead with live music, a parade, big rigs, family activities,…

Sailor’s II: Good Food & Small-Town Hospitality in Prentice
If you’re making your way through Prentice, Sailor’s II is a local stop worth checking out. Located right on Railroad Avenue, Sailor’s II offers a…
Upcoming
Events

October 03, 2026
Phillips Fall Harvest Festival
🍂🎃 Phillips Fall Harvest Festival 2026 🎃🍂📅 Saturday, October 3, 2026📍 Downtown Phillips, WI Join

October 24, 2026
Fright Fest
Join us for an afternoon of spooky family fun! Huge Harvest Produce Weigh-off: 11am until

















